£28.90
Let flavour guide your food choices towards a better food future. This guide explores how the pursuit of perfect flavour creates healthier, tastier food systems for producers and the environment. Discover the philosophy driving real change in our food landscape through dedicated sourcing.
- Examines how flavour connects us to the farmer.
- Focuses on achieving a healthier, brighter food environment.
- Uses the experience of eating a perfectly ripe peach as a starting point.
- Highlights the importance of the soil where food is grown.
- Shares insights from Natoora founder, Franco Fubini.
This book offers a compelling perspective on valuing quality in every element of our diet.
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Description
xLet flavour guide our food choices - and lead us to a better food future. In Search of the Perfect Peach shows us how this simple desire can bring about a healthier, tastier and brighter future for our food, the people who produce it and the soil it grows in.
That first bite of a perfectly ripe peach can be truly transformative - a joyful moment that will stay with you forever. For Franco Fubini, founder and CEO of Natoora, this encounter also leads him to realise that flavour is not simply a fleeting, visceral experience but a window into the farmer, a connection to our natural environment and a taste test for our food system.
What makes a great-tasting tomato? Why is scarring on a greengage a good sign? Does 'eating local' narrow our priorities to the exclusion of others? In Search of the Perfect Peach follows Franco as he navigates the food system in pursuit of this elusive element. As he takes us from Sicily's citrus groves to the streets of Mexico City, he shows how we have allowed the wider industry to compromise on more than just flavour.
Franco's search for the Greta peach culminates in his own clarity and conviction: by looking to flavour, we can unpick the industrialisation of our food production, restore nutrition and seasonal diversity to our plates and the craft of growing back to our landscapes. And, above all, we can find that perfect peach every summer.
That first bite of a perfectly ripe peach can be truly transformative - a joyful moment that will stay with you forever. For Franco Fubini, founder and CEO of Natoora, this encounter also leads him to realise that flavour is not simply a fleeting, visceral experience but a window into the farmer, a connection to our natural environment and a taste test for our food system.
What makes a great-tasting tomato? Why is scarring on a greengage a good sign? Does 'eating local' narrow our priorities to the exclusion of others? In Search of the Perfect Peach follows Franco as he navigates the food system in pursuit of this elusive element. As he takes us from Sicily's citrus groves to the streets of Mexico City, he shows how we have allowed the wider industry to compromise on more than just flavour.
Franco's search for the Greta peach culminates in his own clarity and conviction: by looking to flavour, we can unpick the industrialisation of our food production, restore nutrition and seasonal diversity to our plates and the craft of growing back to our landscapes. And, above all, we can find that perfect peach every summer.
