

Achieve a flattering red result at home with L'Oréal Paris Excellence Universal Reds. This formulation offers permanent colour coverage without the use of ammonia. It is enriched with protective agents to help care for your hair during the colouring process.
Follow all included instructions and perform the required patch test 48 hours prior to use.
Read MoreLooking for a permanent flattering red with no ammonia at home?
Introducing NEW Excellence Universal Reds!
Benefits of Excellence Universal Reds by L'Oréal Paris
• No Ammonia Permanent at-home colour
• Enriched with protective agents.
• With NEW Universal Red Reflect to blend delicate warm dyes for a red colour result.
• Care for your colour with our No Ammonia Colouring Crème. Care for your scalp, with our Caring Gentle pH Shampoo. Care for your hair with our Lightweight Nourishing Mask.
Read instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask.
Each box includes: 1x Developer, 1x Colouring Cream, 1x Comb Applicator, 1x Gentle pH Shampoo, 1x Mask, 1x Leaflet and Pair of Gloves
What makes it special?
NO AMMONIA FORMULA FOR A PLEASANT SMELL
NEW UNIVERSAL REFLECT - The Reflect UR is a unique blend of delicate warm dyes for a red colour result that is harmonious on all complexions.
TRIPLE CARE COLOUR RITUAL:
• No Ammonia Caring Colouring Cream enriched with protecting and caring agents to nourish the hair as it colours.
• Caring Gentle pH Shampoo which delicately cleanses the scalp and smooths the hair to reveal its radiance.
• Lightweight Nourishing Mask infused with conditioning agents. Durably nourishes the hair without weighing it down.
No Ammonia Permanent at-home colour
Enriched with protective agents.
With NEW Universal Red Reflect to blend delicate warm dyes for a red colour result.
Care for your colour with our No Ammonia Colouring Crème. Care for your scalp, with our Caring Gentle pH Shampoo. Care for your hair with our Lightweight Nourishing Mask.