

This Olay serum is formulated to provide firmer, healthier-looking skin. It combines an anti-wrinkle cream action with a powerful firming serum component. It is specifically designed for women aged 40 and over seeking visible improvements.
Experience skin transformation as surface cells renew themselves effectively.
Read MoreFirmer healthier looking skin in 21 days
Features Olay’s Skin Renewal Complex which activates surface cell renewal to reveal younger looking skin
Proven anti-wrinkle cream—now combined with a powerful firming serum
This day moisturiser reduces the appearance of fine lines and wrinkles in 14 days
This anti-ageing moisturiser is ideal for women aged 40+
Fast absorbing, with an instant silky-smooth feel
Provides you with all-day moisture to help boost skin firmness
Provides an excellent base for make-up
Olay Anti-Wrinkle’s targeted solution minimizes the appearance of wrinkles, so you can laugh in the face of wrinkles. Olay Anti-Wrinkle Firm & Lift 2in1 Day cream + Serum is a multi-tasking face cream that combines the power of a proven anti-wrinkle cream with intensity of a firming serum. In 2 weeks wrinkles appear reduces, in 3 weeks skin looks firmer. Formula with Skin Renewal Complex, a sophisticated multi-vitamin blend of anti-ageing hero ingredients Niacinamide and Pro-Vitamin B5, helps to firm and lift in a number of ways: providing skin not only with hydration benefits but improvements to skin suppleness and elasticity and increased cell turn over to improve skin’s texture, strengthen skin’s moisture barrier and mitigate damage to skin.