

This full coverage liquid foundation delivers a natural finish with long-lasting wear of up to 35 hours. It is enriched with hyaluronic acid, 2% niacinamide, and vitamin E to provide hydration and improve skin radiance.
The formula includes SPF20 for sun protection and is designed to be breathable, water-proof, crease-resistant, and transfer-resistant. It is free from D5, vegan, and cruelty-free, making it suitable for various skin types.
Read MoreFull coverage, liquid foundation with a really natural, healthy-looking finish
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E
SPF20 to protect skin from the sun
Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market)
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula
Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. This full-coverage Rimmel foundation has a natural-looking finish with SPF20 and is clinically proven to improve skin radiance. A clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost.