

This vibrant 5 pan palette transforms everyday looks with bold color payoff and buttery-smooth textures suitable for any occasion. Wet N Wild combines trend-forward innovations with accessible beauty pricing for over 40 years.
This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth formula in matte, satin, shimmer, and metallic finishes. Each shade is buttery soft for seamless blendability and easy layering. It's easy to create a true rainbow of creative effects that leave you looking and feeling fabulous. wet n wild starts as everyone's first and remains a lifelong destination for vibrant and accessible beauty.
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold 'n' bright to the neutral 'n' nuanced, we set out to spoil you with options while setting the gold standard of achievability.