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Our 98% naturally-derived, paediatrician approved formula gives the most bubbliest of baths and leaves your most sensitive one's skin soft and moisturised.
Dermatologist, paediatrician and midwife approved, gentle enough to use on newborns and upwards. Suitable for the most sensitive of skins, 98% naturally derived ingredients. Allergen free fragrances. Registered with The Vegan Society. 95% biodegradable formula.
The Goodness Kids Collection is created with a 98% naturally derived, plant-based formula that is kind to delicate skin from day one. Dermatologist and paediatrician approved, it is suitable for newborns, sensitive skin, and even skin prone to eczema. Made in the UK, each product is thoughtfully developed to be extra gentle, with soft, beautiful allergen-free fragrances and designed with adorable illustrations.