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They're Real! Magnet is a 36-hour lengthening mascara with a magnetic force that draws out lashes to extreme lengths, making them look 40% longer. The innovative Extender Brush with magnetically charged core pulls the Magnetic Mineral Enriched Formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate and define lashes.