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While there are multiple ways you can use Bobbi Brown's Extra Plump Lip Serum, two certainly stand out: as a daytime balm that softens the lips and enhances their shape, or as a nighttime serum that helps strengthen your moisture barrier and reduce the appearance of lines. To create the cult-favourite clean look - characterised by dewy skin and barely-there make-up - wear it on its own or apply it atop a neutral shade.