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Instantly re-charge your colour and banish brassy tones for your brightest, cleanest ever blonde. Enriched with viola flower and salon strength violet pigments, this sulphate free shampoo instantly erases brassy yellow tones to leave your hair brighter and whiter, wash after wash. Helps repair damage caused by colouring, reducing breakage by 90%. Our Plex-Repair system helps strengthen the core of the hair and envelops each strand to help reduce breakage and deliver stronger, healthier looking hair. Features neutralising Salon Strength Violet Pigments to banish brassy tones for your brightest blonde. With natural ingredients. Sulphate free. Safe for Colour-Treated Hair. Against animal testing. Paraben free. Vegan Friendly.