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Let Colgate Max White Charcoal whitening toothpaste and its gentle scrubbing with mineral micro-particles reveal your beautiful white smile today. The charcoal toothpaste has a clinically proven formula that's infused with activated charcoal and mineral micro-particles, which gently works to remove up to 100% of surface stains when used twice daily. The charcoal whitening toothpaste freshens breath and restores natural whiteness to keep your smile magical!