£39.84
This Aveda Be Curly primer acts as a crucial protective base for curly hair routines, reducing frizz by 87% while simultaneously strengthening strands with plant-based peptides to create defined waves and coils without weighing them down.
- 97% naturally derived ingredients from plants, water, and non-petroleum mineral sources.
- Leaping Bunny Approved certification ensures this product meets cruelty-free standards.
- Vegan formulation contains no animal-derived ingredients or animal by-products anywhere.
- Citrus Pure-Fume aroma blends organic lemon, bergamot, and orange essences.
- Leave-in application fits seamlessly between washing and styling steps.
- £39.84
- £39.84
- Unit price
- per
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Description
xThe last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.
Curls, coils, and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.
Created with our expert team of texture stylists.
97% naturally derived. Vegan. Leaping Bunny Approved.
Ex-vivo testing on tresses.
Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Aroma: Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.
