

Integrate Goldwell Pure Pigments into your current formula to transform the shade. Experience unprecedented vibrancy with up to 63% more shine and lasting results when used as directed.
Goldwell Pure pigments elumenated colour additive is a High-definition direct dye additive that elevate hair colour with unprecedented vibrancy and brilliance. Elevates hair colour with unprecedented vibrancy and brilliance, gives up to 63 percent more shine.
It provides long-lasting colour results, up to 2x more resistance to colour fading. Available in Matte Green colour.
High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance. Elevate your color services with powerful dyes that open up infinite new possibilities.
Elumenated Hair Color is the result of @Pure Pigments surrounding Topchic, Colorance and Nectaya's depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.
Benefits: Creates a new category of hair colour services: Colour Morphing, Colour Boosting, Colour Washing 8 high-concentrated tones for a unique play of color reflections. Elevates hair color with unprecedented vibrancy and brilliance, gives up to 63% more shine.
Creates never-before-seen high-definition, multi-dimensional effects. Boosts the colour intensity of the colour formula by up to 3 times. Provides long-lasting color results, up to 2x more resistance to color fading. Integrates easily into your favorite formulations.