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A next-generation hyaluronic acid serum that gives an instant plumping effect and long-lasting, multi-layer hydration. Five forms of hyaluronic acid deliver smoother, firmer skin, while ceramides strengthen your skin barrier and help prevent moisture loss. Pro-vitamin B5 locks in water for even longer-lasting hydration.
Tests show that this formula delivers all-day plumping, smoother skin, improved elasticity and fewer visible fine lines and wrinkles. The ideal hyaluronic acid serum for dry skin, providing deep hydration and greater luminosity.
Testing shows:
Instantly: Skin is hydrated, barrier is supported.
After 1 week: Skin feels smoother and softer. Hydration levels increase continually week over week.
After 2 weeks: Skin is firmer and more plump.
After 4 weeks: Lines and wrinkles look smoothed, nasolabial folds look plumper. Skin's elasticity and suppleness are improved.
Suitable for all skin types. Formulated with transparency and integrity, The Ordinary has been recognised as the #1 serum brand in the UK. All products are certified as vegan and cruelty-free.