







Start your morning routine with L'Oréal Paris Elvive Hydra Pure Shampoo designed for daily cleansing. This purifying formula helps manage greasy roots while maintaining hydrated hair strands. A popular UK beauty product trusted by millions.
Washed your hair yesterday and roots already greasy? Discover Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities and [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp and hydrated lengths without stripping natural moisture and no weigh down. Our formula is suitable for all hair types and textures and silicone-free for a natural touch. Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.