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Neutralise yellow tones with this purple toning shampoo for a brighter, cooler blonde. This daily purple shampoo hydrates and strengthens with Crushed Violet Pigments and ProVitamin B5.
Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.
Ingredients: Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43.