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Taking a holistic view of health, India's KAMA AYURVEDA bases its approach around Ayurveda - the Ancient Indian philosophy of wellbeing.
The label's refreshing geranium cleansing gel illustrates as much, with a blend of aromatic herbs calming the mind as well as the skin.
The addition of pure Geranium essential oil ensures a purified complexion, while liquorice and jasmine root extract provide the skin with toned definition.
Consumer test on 30 participants: 100% felt it respected skin's balance, 94% noticed a natural skin glow.