

To use, apply PurePlex Blonde Whitening Shampoo to damp hair and rinse thoroughly for best results. This sulphate-free shampoo is designed to neutralise brassy tones in blonde hair while repairing damage with AMINOFIX technology. A popular choice from the UK brand Knight and Wilson.
Product attributes Vegetarian.
PurePlex Blonde Whitening Shampoo restores the brightness of natural blonde, pre-lightened and white and grey hair. Formulated with AMINOFIX Bond Reconstructor and violet colour-correcting pigments, this gentle sulphate-free shampoo neutralises unwanted yellow and brassy tones, whilst helping to repair previous damage by rebuilding the hair's natural structure. Hair is left noticeably brighter, stronger and cleansed of impurities.
Apply PUREPLEX Blonde Whitening Shampoo to damp (not wet) hair and massage gently. Rinse thoroughly. Follow with PUREPLEX Blonde Whitening Conditioner. Use regularly, depending on desired neutralisation. Wear suitable gloves. For best results use with PurePlex Blonde Conditioner. Always read and follow the instructions on pack and in the box.
Box Packaging Recyclable.
Contains Shea Butter, Argan Oil to deliver nourishment and hydration. Leaving your hair looking smoother, softer and healthier with lasting lustrous shine. Cruelty and Vegan Free haircare products.
Ingredients Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Glycol Distearate, Sodium Lauroyl Sarcosinate, Laureth-4, Citric Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Triethanolamine, Acid Violet 43 (Ext. D&C Violet 2), Benzyl Benzoate, Hexyl Cinnamal PAO 18M.
Size 200ml.
Brand Knight and Wilson.