

Use this shampoo on wet hair to preserve colour vibrancy and shield against UV damage. L'Oreal Elvive Colour Protect Shampoo is formulated with Pure Vitamin Cg for extended colour retention. A trusted choice from a leading UK haircare brand.
Our refill pouch uses 60% less plastic. It is also a value format - so you save more than plastic!
Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with Pure Vitamin Cg + UV Filters to help protect your colour and shield your hair against UV aggressors.
The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure.
What makes it effective? Pure Vitamin Cg, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant.
Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily.
Refill pouch uses 60% less plastic vs x2 of our 250ml shampoo bottles.instrumental test shampoo + conditioner.vitamin c derivative
Country of origin: Italy
Preparation and Usage: Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.
Package type: Pouch
Additional Information: Recycle with bags at large supermarket. Don't recycle at home.
Ingredients: Aqua / Water , Sodium Laureth Sulfate , Glycol Distearate , Sodium Chloride , Cocamidopropyl Betaine , Dimethicone , Parfum / Fragrance , Guar Hydroxypropyltrimonium Chloride , Cocamide Mea , Coco-Betaine , Ascorbyl Glucoside , Sodium Benzoate , Sodium Hydroxide , Hydroxycitronellal , Steareth-6 , Phenoxyethanol , Acetic Acid , Peg-100 Stearate , Ethylhexyl Salicylate , Trideceth-10 , Trideceth-3 , Salicylic Acid , Limonene , Fumaric Acid , Linalool , Amodimethicone , Carbomer , Citric Acid , Hexylene Glycol , Hexyl Cinnamal