



L'Oreal Elvive Purple Shampoo is a specialised haircare product designed to neutralise unwanted brassiness in coloured hair. Its purple pigment formula counteracts yellow tones, leaving hair bright and healthy. Use it weekly in your routine to maintain salon-fresh colour.
Ingredients: Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Ci 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alpha Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance.
Features: Neutralises Yellow & Brassy Tones: Expertly corrects unwanted yellow, orange, and brassy hues in blonde, highlighted, and grey hair. Colour Correcting Formula: Utilises purple pigments to restore vibrant hair colour. Deeply Nourishes: Leaves hair feeling soft, looking bright, and beautifully healthy after just one use. Specialist Care: Ideal for maintaining salon-fresh colour in highlighted, blonde, brunette, and silver hair.
Preparation and Usage: Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing.
Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.