L'Oreal Excellence Natural Dark Blonde 7 Permanent Hair Dye

Introducing new Excellence Crème enriched with Hyaluronic Acid.

Benefits of Excellence Crème by L'Oréal Paris: Permanent at-home colour now enriched with Hyaluronic Acid, visibly better hair quality vs before colouring, up to 100% Grey Coverage, up to 10x more nourished hair, up to 2x shinier hair, up to +32% softer hair. Care for your colour with our colouring crème. Care for your scalp, with our gentle shampoo. Care for your hair with our intense conditioner. Non-drip crème formula for easy application suits for all hair types.

Read instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask.

Each box includes: 1x Developer, 1x Colouring Cream, 1x Comb Applicator, 1x Gentle pH Shampoo, 1x Mask, 1x Leaflet and Pair of Gloves.

What makes it special? HYALURONIC ACID IS A POWERFUL MOLECULE WHICH: Has high water-capturing and retaining capacities allowing it to retain natural moisture. TRIPLE CARE COLOUR RITUAL: New Protective Colouring Cream enriched with caring agents, it protects and nourishes the hair as it colours, and gives a long-lasting rich colour result. New Caring Gentle pH Shampoo Infused with Hyaluronic Acid, it delicately cleanses the scalp and hair of excess residue to reveal a beautiful natural colour and hydrated feeling hair. New Nourishing Radiance Mask enriched with Hyaluronic Acid, it seals the cuticles for nourished, supple hair and a long-lasting rich colour. NON-DRIP CRÈME FORMULA FOR EASY APPLICATION, SUITS ALL HAIR TYPES.

Features: Permanent at-home colour now enriched with Hyaluronic Acid, visibly better hair quality vs before colouring, up to 100% Grey Coverage, up to 10x more nourished hair, up to 2x shinier hair.

Always be colour safe call us for advice on: UK: 0800 0304 031 ROI: 1800 818 671 www.becoloursafe.com.

Country of origin: Belgium.

Storage: Keep out of the reach of children.

Preparation and Usage: STEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Permanent Colourant: How long will it last? Excellence is permanent so it will gradually grow out. Does not wash out. Grey Coverage? Covers all grey hair perfectly. Application on Natural Hair? Results will vary depending on your natural hair colour. If you have never used Excellence Crème before, if you have little or no grey hair, choose a shade that is a little lighter than your natural colour. Application on Coloured Hair? Yes but if you wish to use a shade that is lighter than your current colour, you may need to use L'Oréal Superblonde Pre-Lightener first. Touch up roots? Excellence can be used to touch up roots in between colourings: colour and recolour with a perfect colour match from root to tip. Texture: Non-drip conditioning Crème. Development Time: 30 minutes. Follow the instruction leaflet.

Package type: Box. Recycling information: Packing - Recyclable.

Other Information: Box Contents: Developer 72ml, Colouring Cream 48ml, Comb Applicator, Caring Shampoo 12ml, Mask 60ml, Instruction Leaflet, Pair of Gloves.

Ingredients: 1263139 S - Colouring Cream: Aqua / Water, Cetearyl Alcohol, Ammonium Hydroxide, Ceteareth-25, Cocamide Mea, Stearic Acid, Palmitic Acid, Propylene Glycol, M-Aminophenol, Ascorbic Acid, Sodium Sulfite, Sodium Hydroxide, Sodium Lauryl Sulfate, Hydroxybenzomorpholine, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, 6-Hydroxyindole, Polyquaternium-6, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Isopropyl Myristate, P-Phenylenediamine, Myristic Acid, Cetrimonium Chloride, Tetrasodium Edta, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance. (F.I.L. Z70032143/1). 1210216 - Developer: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Benzoate, Etidronic Acid, Citric Acid, Tetrasodium Edta. (F.I.L. B222323/2). 1247249 A - Gentle Ph Shampoo: Aqua / Water, Sodium Laureth Sulfate, Glycol Distearate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Cocamide Mea, Coco-Betaine, Sodium Benzoate, Sodium Hydroxide, Sodium Hyaluronate, Steareth-6, Phenoxyethanol, Acetic Acid, Peg-100 Stearate, Trideceth-10, Trideceth-3, Salicylic Acid, Fumaric Acid, Linalool, Benzyl Alcohol, Amodimethicone, Isoeugenol, Carbomer, Citric Acid, Hexylene Glycol, Hexyl Cinnamal, Parfum / Fragrance. (F.I.L. Z70029922/1). 1247250 - Nourishing Mask: Aqua / Water, Cetearyl Alcohol, Dimethicone, Glycerin, Behentrimonium Chloride, Lactic Acid, Sodium Laureth Sulfate, Sodium Hyaluronate, Sodium Hydroxide, Phenoxyethanol, Linalool, Benzyl Alcohol, Amodimethicone, Isopropyl Alcohol, Isoeugenol, Cetrimonium Chloride, Hexyl Cinnamal, Parfum / Fragrance. (F.I.L. Z70036686/1).

Brand: L'Oreal Excellence. Brand details: Excellence triple care colour, colour that cares as it colours. Goes well with L'Oreal Elvive Colour Protect Coloured Hair Shampoo, L'Oreal Elvive Colour Protect Coloured Hair Conditioner. Manufacturer: L'Oréal Paris, London, W6 8AZ. Return to Address: For expert advice, please contact: L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672.