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Features Up to 100% grey coverage Suitable for all hair textures Complection flattering reflect Country of Origin Belgium Product Information Looking for a permanent at home hair colour with no ammonia? Introducing new Excellence Universal Nudes with Micro-Keratine! What new Excellence Universal Nudes by L'Oreal Paris will give you? Up to 100% grey coverage No Ammonia Complextion flattering reflect Triple Care Colour Ritual What makes it special? No Ammonia Formula for a pleasant smell Universal Reflect: The Reflect U is a unique combination of cool and warm reflects that harmoniously create a rich natural-looking colour. Micro Keratine: A mixture of amino acids naturally present in hair which act as building blocks for keratin, a key structural protein, which boosts hair resilience and shine. Triple Care Colour Ritual: New protective colouring cream enriched with caring agents, it protects and nourishes the hair as it colours, for a long-lasting rich colour result. New caring gentle Ph shampooo Infused with Hyaluronic Acid, it delicately cleanses the scalp and hair of excess residue to reveal a beautiful radiant colour and hydrated feeling hair. New nourishing radiance mask enriched with Hyaluronic acid, it seals the cuticles with hydration for nourished, supple hair and a long-lasting rich colour. Preparation and Usage Read instructions and do patch test 48 hours before use: 1) Use gloves and pour colouring into developer bottle and shake to mix, 2) Apply colour and leave for recommended time, 3) Shampoo out and follow with conditioning mask. Storage Type Ambient Manufacturer Address L'Oréal Paris, London, W6 8AZ