



For achieving long-lasting, luminous hair colour, L'Oreal Preference light brown permanent dye provides up to 9 weeks of fade-defying shine. This premium hair colour features High Shine Serum, Vitamin E, and UV filters for nourished hair from the trusted L'Oreal Paris brand.
Ingredients: Aqua /Water, Peg-4 Rapeseedamide, Alcohol Denat., Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, Hydroxybenzomorpholine, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Tetrasodium Glutamate Diacetate, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Citric Acid, Erythorbic Acid, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance. Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium Pca, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance.
Features: Rich Luminous Fade-Defying Hair Colour. Up to 9 Weeks of Colour Longevity and Intense Shine. Up to 100% Grey Coverage. Up to 90% Less Breakage. Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters. Suitable for All Hair Types & Textures.
Country of Origin: Belgium.
Product Information: L'Oréal Paris Preference is a premium colouration experience. The non-drip formula gently coats the hair fibre for up to 9 weeks of colour longevity and intense shine. Infused with High Shine Serum, Vitamin E and UV Filters for up to 100% grey coverage, 90% less breakage and nourished hair.
Preparation and Usage: Use gloves and pour colouring into developer bottle and shake to mix. Apply colour and leave on for the recommended time. Rinse out and follow with Shine-Protect Conditioner to help preserve day 1 colour & shine.
Storage Type: Ambient.
Manufacturer Address: L'Oréal Paris, London, W6 8AZ.