

Apply this L'Oreal Preference toner after bleaching to remove brassy tones. The formula rebalances pH levels effectively while nourishing your hair. Sourced from the UK as an authentic brand option.
Looking for a Post-Bleach Treatment to get rid of those unwanted brassy tones at home? Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology!
Benefits of Preference by L'Oreal Paris include a new Ammonia-Free Post-Bleach Treatment offering up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones and Up to 4x more nourished hair. Application takes 5 Minutes resulting in Smoother and Silkier hair.
Read the instructions and do patch test 48 hours before use. Use gloves and pour toning cream into developer bottle and shake to mix evenly. Apply toner and leave for recommended time, follow with conditioner and rinse. Each box includes 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide and pair of protective gloves.
After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality. This formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell. Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair.