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Since its launch in 1994, MAC's VIVA GLAM Lipstick has become a symbol of the cosmetic brand's charitable endeavours. Decades later, the iconic formula receives an update, featuring more nourishing ingredients, higher pigment levels and longevity in its wear time. Meet the new and improved MACximal Silky Matter VIVA GLAM Lipstick, holding onto the key details of its predecessor while offering better performance.