

Apply gently to wet locks to correct unwanted brassy tones in platinum or silver hair effectively. Utilize this vegan shampoo formula for ongoing maintenance and enjoy professional quality sourced from the UK consistently. Regular use helps maintain vibrancy between salon visits while protecting natural moisture levels within the cuticle layer.
Defeat brassiness with tone-correcting Noughty Purple Reign Shampoo.
Neutralise unwanted tones for brighter blondes, more vibrant silvers and fresher greys. Sulphate-free, silicone-free, paraben-free and vegan.
Avoid contact with eyes. If product enters the eyes rinse well with warm water. If irritation occurs discontinue use.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43
Drench hair with plenty of water then apply shampoo. Use a scalp massager or your finger to massage your scalp, add more water to activate. Rinse well out of your hair. Follow with Conditioner.