



This organic muesli delivers wholegrain oats and seeds for a nutritious breakfast experience. Made by Alara, a pioneer of natural foods in the UK.
Organic Fruits & Seeds Muesli
Organic Delicious and sustainable Net Zero Carbon High Fibre No Added Sugar - Contains naturally occurring sugars Source of Iron & Vitamin E With linseeds, pumpkin, sunflower and sesame seeds Supports a Healthy Lifestyle Suitable for Vegans
A delicious and nutritionally balanced blend of wholegrain flakes from small British organic farms with juicy fruits and crunchy seeds full of natural goodness.
We carefully blend the best organic ingredients to give you a balanced and hearty breakfast.
Nothing but the best goes in: British grown flakes of oats, barley and rye mixed with sultanas, apricots and four varieties of wholesome seeds.
Naturally sweetened with fruit, this delicious muesli is packed full of goodness to fuel your day.
Oats - full of goodness, with the soluble fibre beta-glucan Sunflower Seeds - packed full of nutrients with lovely nutty crunch Pumpkin Seeds - vividly green and so good for you!
Tasty without compromise.
You told us you wanted great taste, good stuff for your body and the planet looked after. Here it is. Delicious, sustainable, organic Alara. We think it is how food should be.
Come and join us.
Alex Smith started Alara in 1975 with just £2. He is the pioneer of natural and organic food in the UK and has been actively involved in many organisations and projects promoting sustainability.
In 1975 Alex created the first recipe for muesli without added sugar. In 1988 Alara was the first cereal company in the world to be certified Organic. In 2008 we became the first food company in the UK with Zero Waste, nothing goes to landfill from our factory.
We've never compromised our values and these and many other 'firsts' are part of our commitment to creating delicious sustainable pure foods, and to inspire.
If you are inspired, please share our story with your friends and family. Together we can make a difference.
Net Zero Carbon Embedded CO2e 72g per 100g
We fully off-set CO2 by donating to Rainforest Saver They transition farmers in rainforests from traditional slash and burn farming, which is damaging forest and releases CO2 to permanent farming using nitrogen fixing Inga alley cropping, which sequesters CO2.
This Isn't Just an Organic Product. It's Part of a Movement.
If thousands of people chose sustainable products to replace unsustainable alternatives, then together, just maybe, we will help to mend the Earth
Alara has gone plastic free! This is another first in our journey towards sustainability. The inner film bag in all our products is made of cellulose and is home compostable, just dispose of it in your compost heap; in landfill, it will biodegrade. The box is made of sustainable sourced cardboard and is fully recyclable.
We Believe in British Organic Arable Farmers and Fairness in The Supply Chain
We source all our oat, barley and rye flakes from British growers. By offering a long term contract and fair prices to farmers, Alara was instrumental in establishing the Organic Arable Group, which connects small organic farms and has helped the development of the British organic oat sector.
Why Organic?
Organic food is more natural and a healthier choice for your body and for the planet. To find out why visit: www.alara.co.uk/whyorganic
EU Organic - GB-ORG-05 EU/Non-EU Agriculture
Soil Association Organic (GB Organic Certification 5)