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Our Preference expertise is now at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust.
Be colour safe and always do your 48-hour patch test. INSTRUMENTAL TEST. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Cherry Red was inspired by the colorful carnival of Notting Hill and its iconic red costumes.
Hair colourants can cause severe allergic reactions. An allergy test must be done 48 hours before use. COLOURANT GEL: AQUA /WATER ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE 5-AMINO-6-CHLORO-o-CRESOL OLEYL ALCOHOL 4-AMINO-2-HYDROXYTOLUENE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM THIOLACTATE EDTA ERYTHORBIC ACID PARFUM FRAGRANCE. DEVELOPER CREAM: AQUA WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. SHINE PROTECT CONDITIONER: AQUA WATER CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA CANDELILLA WAX AMODIMETHONME CETYL ESTERS ISOPROPYL ALCOHOL TOCOPHERYL ACETATE SODIUM PCA PHENOXYETHANOL ETHYLHEXYL SALICYLATE TRIDECETH-6 CHLORHEXIDINE DIGLUCONATE LIMONENE CAMELINA SATIVA SEED OIL LINALOOL BENZYL ALCOHOL BENZYL BENZOATE GERANIOL CETRIMONIUM CHLORIDE CITRONELLOL HEXYL CINNAMAL AMYL CINNAMAL PARFUM FRAGRANCE.
STEP 1 BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use. STEP 2 PREP: Cover shoulders with towel and put on gloves. Open colouring bottle and pour entirely into developer bottle. Close with applicator tip and shake for even mixture. Step 3 APPLY COLOUR: Part hair into small sections and apply colour. Apply conditioner and then rinse thoroughly. Box and leaflet can be recycled.