£14.46
Apply Pureplex Blonde Whitening Shampoo to damp hair to neutralise unwanted yellow tones immediately. Designed for blonde and grey hair, this cleanser brings out natural brightness while being sourced from the UK.
- Contains violet colour-correcting pigments specifically designed to combat brassiness effectively for blonde users looking for brighter results.
- Includes Shea Butter and Argan Oil to nourish and hydrate dry strands and restore health visibly.
- Sulphate-free formulation prevents damage while cleansing impurities gently to maintain scalp balance over time.
- Use regularly to achieve optimal neutralisation levels without stripping natural oils from the scalp.
- £14.46
- £14.46
- Unit price
- per
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Description
xPurePlex Blonde Whitening Shampoo restores the brightness of natural blonde, pre-lightened and white and grey hair. For best results use with PurePlex Blonde Conditioner.
Formulated with AMINOFIX Bond Reconstructor and violet colour-correcting pigments, this gentle sulphate-free shampoo neutralises unwanted yellow and brassy tones, whilst helping to repair previous damage by rebuilding the hair's natural structure. Hair is left noticeably brighter, stronger and cleansed of impurities.
SHEA BUTTER AND ARGAN OIL NOURISH AND HYDRATE, TO LEAVE HAIR LOOKING SMOOTHER, SOFTER AND HEALTHIER, WITH LUSTROUS SHINE.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Glycol Distearate, Sodium Lauroyl Sarcosinate, Laureth-4, Citric Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Triethanolamine, Acid Violet 43 (Ext. D&C Violet 2), Benzyl Benzoate, Hexyl Cinnamal PAO 18M.
Apply PUREPLEX Blonde Whitening Shampoo to damp (not wet) hair and massage gently. Rinse thoroughly. Follow with PUREPLEX Blonde Whitening Conditioner. Use regularly, depending on desired neutralisation. Wear suitable gloves.
