













Blend easily with fingers for all-day comfort. The formula contains hyaluronic acid and vitamin E for deep hydration. Trusted by shoppers seeking authentic British beauty products.
Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. This full-coverage Rimmel foundation has a natural-looking finish with SPF20 and is clinically proven to improve skin radiance. A clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost.
Features full coverage, liquid foundation with a really natural, healthy-looking finish. Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20 to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan and cruelty free formula.
Apply this Rimmel's lasting finish 35 hour foundation with a foundation brush, sponge or fingertips to blend into the skin for unbeatable wear and coverage.