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Skip your morning coffee; the Shiseido Men Total Revitalizer Light Fluid is formulated to leave the skin fresh and energised for the day ahead. It's powered by the brand's New Rice Brand Technology, which works to improve five key signs of ageing - wrinkles, sagging, dullness, roughness and loss of firmness - and boasts a featherweight texture that spreads comfortably and smoothly onto the skin, without feeling sticky.