Unlock striking eyes with high-impact pigment retention. The wet n Wild Color Icon eyeshadows deliver a satiny texture formulated for major staying power without fading or creasing.
Make those striking eyes of yours pop with our improved Color Icon Eyeshadow formula. We've combined super-saturated pigmentation and pearlescents into our go-to singles. The satiny texture feels as good as it looks-sans fading or creasing-with better blendability and major staying power.