

This toothpaste features an SLS-free foam formula designed to actively prevent oral health issues by strengthening and re-hardening tooth enamel, offering protection against acid erosion.
With regular use, it provides 24-hour antibacterial defense and aids in combating plaque, tartar, sensitivity, surface stains, bad breath, and cavities for comprehensive dental care.
Ideal for individuals prone to enamel loss, it supports overall oral hygiene through its preventative technology and gentle cleaning action.
Read More3x more effective¹ at fighting a root cause of many oral health problems
24 hour antibacterial² protection
Powerful, patented⁵, preventative technology
Strengthens and re-hardens your enamel
Helps with 8 oral health problems
Colgate Total Active Prevention + Enamel Strength Toothpaste is clinically proven & actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks
Looking after your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Enamel Strength Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It's 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What's more, this enamel toothpaste is specifically formulated with SLS-free foam that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. It's perfect to help keep your smile healthy if you're prone to tooth enamel loss.
Beyond teeth cleaning, the powerful, patented³, preventative technology in Colgate's Total Active Prevention + Enamel Strength Toothpaste helps with 8 oral health problems:
1. Gum problems
2. Teeth plaque
3. Tartar
4. Sensitivity
5. Enamel erosion
6. Surface stains
7. Bad breath
8. Cavities
By using Colgate Total Active Prevention + Enamel Strength Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause⁴, so you can be confident your smile is protected and taken care of.
¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.
²With 2x daily brushing after 4 weeks continued use.
³US patented.
⁴Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.