

This silicone-free primer uniquely combines mattifying and hydrating benefits for versatile daily skincare routines. The Wet n Wild Prime Focus formula delivers a flawless soft-focus look with exceptional wear time. Blurs pores seamlessly for consistently beautiful makeup application.
Why Impossible? This Wet n Wild first-of-its-kind silicone-free primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating at the same time! This breakthrough silicone-free formula features silky seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look.
Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract as a natural brightener, this impossibly amazing do-it-all primer delivers on all the benefits you never associated with better skin. With such an amazing blend of skin-friendly complexion-boosting ingredients, this primer makes the impossible possible.
Delivering over 40 years of trend-forward and all-inclusive innovations, Wet n Wild sets out to spoil you with options while setting the gold standard of achievability.